WWF – Plastic Campaign Concept


There has been much in the news about plastic pollution and with good reason. On Blue Planet 2, Sir David Attenborough told us that “we dump eight million tonnes of plastic into the sea every year” which is killing marine life and infecting the planet. In this concept for @wwf, Chris Rawlings Design wanted to focus on the infiltration of plastics into the most remote parts of the planet (which we’re sure is happening already). The concept is simple, but hopefully contributes in some way. Feedback and comments welcome.



Marketing Design, Print Design


June 22, 2018