[Article] Tips – 5 Benefits of Content Marketing

Content marketing is a marketing approach for creating and distributing relevant content to attract, acquire and engage a clearly defined targeted audience. The main object of content marketing is to drive lucrative customer action. This content can be in a variety of formats like news, videos, whitepapers, blogs, case studies, question and answer articles etc.

An organization needs content marketing to generate more leads, more traffic and more customers. On average, a company that starts their content marketing campaign achieves over 300% more growth than a company that does not. Here are five reasons why content marketing is great for your business


Boosts brand awareness

By providing the right content, customers are more likely to share it with people they know which will help boost brand awareness. Consumers are flooded with information so the content you create must be highly relevant or it won’t get a look in. Making the content helpful, well-written, interesting and targeted at the right audience are big steps to achieving this. Always ask yourself, how are my customers benefiting from the information I provide? The content must reflect your brand’s image and be of interest to your customers without trying to sell anything. This will help you to be at the top-of-mind the next time people need your services.


Creating content builds trust

Before a customer buys a product, they must trust you or your business. Trust can be built in many ways and content is one of the key ways to do this. For example, if there are eight electricians in a town, but only one provides helpful information that educates the community about electricity safety, then that electrician would stand out as an expert and build trust with customers. This trust will be hugely beneficial to you and your business. However, determining the right content is essential and it’s not a one-time effort but a continuous commitment. Always have a well-defined audience considering aspects such as age, sex, income, education, marital status, geographic distribution, consumer habits.


Content gives a feel for a product 

A customer will rarely buy a product without numerous interactions and good content on which to evaluate the product. There used to be a rule that a customer would make a purchase after 5-6 interactions with a business. However, because of the increase in noise, it is now estimated it takes between 8 and 12 interactions before a customer will buy a product. Good, well-written and helpful content is essential in helping people move from an interest in your product or service, to a stage where they buy your product or service.


Shareable content to promote your business

People who share content from your website or other business platforms act as unpaid advertisers of your business. Word of mouth is one of the most valuable marketing platforms and content they can share is a huge part of this. The more people who share content from your website to their social circles, the more people there are who will see your content and in turn hear about your business. This can help increase the number of visitors to your website and help with search engine optimisation. In short, shareable content will make the town buzz like wildfire about your business.


Fresh and updated website content

One of the most common issues with websites is outdated content. A stale website is less interesting and less professional than one with up-to-date content. There are several ways of keeping the content of your website fresh such as incorporating a blog, adding images and video, adding client testimonials and adding new pages.

A fresh and updated website will not only make your website more appealing to customers, it will help you rank higher on search engines which will increase website traffic and business awareness.

With the help of these strategies precise and updated content can be developed which will help the marketers to generate more sales and attract customers to their websites.