[Article] The Top Benefits of Using Infographics

Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. An infographic collects data, organizes it, and turns this information into an easy to understand visual, such as a chart or map.


Studies show that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where literally billions of pieces of content are created every minute, and you can easily understand why a simple visual aid can make your brand stand out.


A well-designed infographic is a great tool to showcase research, explain information, increase brand awareness, improve SEO, connect with your audience and highlight the benefits of your businesses service and/or product. Here are the top 10 benefits of infographics for your business…


1. Infographics are eye-catching

Infographics are visually appealing by nature. A think block of text can be off putting but cleverly designed graphics, charts and visuals will grab people’s attention in a subtle but effective manner. In addition, as most people scan a page for information, information needs to be easily digestible which is exactly what infographics deliver.


2. Increased readability

Some studies have shown that an infographic is 30 times more likely to be read than a text article. Want your information to be read by customers? Use an infographic. Not only this, we remember up to 80% of information we see compared to only 20% of what we read and 10% of what we hear and visual information is processed 60,000 times faster than any other form of information.


3. Greater share potential

Infographics are easily sharable through social media, email and your website. This means the potential for an infographic to go viral is increased and this can only do wonders for your brand awareness and reach. Not only this, people following you on social media will be more inclined to pass on to other people information which they find visually appealing.


4. Increase brand awareness and reach

Infographics can be used to help grow, reinforce or create your brand, simply because they are so visually appealing. If you design an infographic with consistent colours, shapes, and messages, along with your logo, you’ll have an effective means of “Brand Awareness”. Plus, since they get shared so much, you are increasing the reach of your brand in an extremely natural way.


5. Improved SEO

A well-designed and visually appealing website will help drive people to your website which will do wonders for your SEO (search engine optimisation).


6. Greater connection with your audience

Infographics are a fun and engaging medium that can generate a unique connection with visitors to your site or a location that has featured your infographic. They are visually more appealing than thick blocks of text and data (unless you’re into that sort of thing) which makes connecting with them easier.


7. Showcase expertise

When people are seeking a product or service, they want to have trust and faith that the business can do what it says on the tin. If your business uses graphics that are useful, interesting and related to your industry, your existing and potential customers are more likely to believe that you know what you’re talking about.


Need help with your infographics? Give us a call and get your journey started today.